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How a form builder can help you get more leads for your business

Published on Aug 14, 2024

Getting new customers is a big part of growing any business. But how do you find people who might want to buy what you're selling? That's where a form builder comes in handy. It's a tool that can really help you find and connect with potential customers. Let's take a look at how a form builder like Deftform can make your life easier and help your business grow.

What's a form builder and why should you care?

A form builder is like a digital helper that lets you create custom forms for your website. These aren't just any forms – they're designed to collect information from people who visit your site and might be interested in what you offer.

Here's why a form builder is worth your time:

  • It's easy to use, even if you're not tech-savvy

  • You can make forms that look good and match your website

  • Forms work well on phones and computers

  • You can ask smart questions that change based on what people answer

  • It connects with other tools you might use for your business

By using a form builder, you're more likely to get useful information from people who actually want to hear from you.

Making forms that get the right information

When you're trying to find new customers, you want to make sure you're talking to people who are actually interested in what you're selling. A good form builder helps you do that by letting you create forms that ask the right questions.

Here are some tips for making your forms work better:

  1. Start small and ask for more later: Don't ask for someone's life story right away. Start with basic info and get more details over time.

  2. Change questions based on answers: Use your form builder to show different questions depending on how people respond. This makes the form feel more personal.

  3. Ask questions that help you spot good leads: Include a few questions that help you figure out if someone is likely to become a customer.

  4. Keep it short and sweet: People don't like long forms. Ask only what you really need to know.

  5. Break up longer forms into steps: If you do need a lot of info, split it into smaller chunks so it doesn't feel overwhelming.

By using these ideas, you'll not only get more people filling out your forms, but you'll also get better information to work with.

Getting more people to fill out your forms

A well-made form can be the difference between someone giving you their information or leaving your site. Form builders have some cool features that can help more people complete your forms.

Try these ideas to get more form submissions:

  • Show errors right away: Let people know immediately if they've made a mistake, so they can fix it easily.

  • Add some social proof: Show reviews or testimonials near your form to build trust.

  • Show progress on longer forms: Let people know how far along they are if your form has multiple steps.

  • Fill in what you already know: If you have information about someone already, put it in the form for them.

  • Make sure it works well on phones: A lot of people use their phones to browse websites, so your forms should be easy to use on small screens.

These little touches can make a big difference in how many people complete your forms.

Following up with people who fill out your forms

Getting someone to fill out a form is just the beginning. What you do next is super important. Many form builders can help you set up automatic follow-ups, so you don't forget about anyone who's shown interest.

Here's how you can use your form builder to keep in touch with potential customers:

  1. Send a quick thank-you: Set up an automatic email that goes out right after someone fills out your form.

  2. Group people based on their interests: Use the info from your forms to sort people into different groups, so you can send them relevant information.

  3. Set up a series of helpful emails: Create a set of emails that provide value to people based on what they've told you.

  4. Let your team know about hot leads: Set up alerts for your sales team when someone who seems really interested fills out a form.

  5. Keep an eye on how people respond: Pay attention to how people interact with your follow-up messages so you can improve them over time.

By doing these things, you're not just collecting names – you're starting conversations with potential customers.

Making your forms better over time

To get the most out of your form builder, you need to keep an eye on how your forms are doing and make them better. Most good form builders come with tools that show you how well your forms are working.

Here are some things to look at:

  • How many people are filling out your forms

  • How long it takes to complete a form

  • Where people tend to give up on a form

  • Which questions are causing problems

  • How different types of visitors interact with your forms

By regularly checking these things, you can figure out what's working and what's not. Try changing up your forms a bit – maybe the order of questions, the words you use, or the design – and see what works best.

Wrapping up: why a form builder is a smart choice

Finding new customers is a big deal for any business that wants to grow. A form builder isn't just a nice extra – it's a really useful tool that can make a big difference in how you connect with potential customers.

Using a form builder helps you:

  • Make forms that look good and work well

  • Create forms that people actually want to fill out

  • Gather useful information about potential customers

  • Follow up with people automatically

  • Keep improving how you talk to potential customers

Don't miss out on people who might be interested in what you're offering. A good form builder can help you turn more website visitors into potential customers, and more of those potential customers into actual buyers.

Remember, the forms on your website are often the first way people interact with your business. Make that interaction count by using a form builder that helps you create forms that work for both you and your potential customers.

Ready to get more leads for your business? Start using Deftform to create better forms and connect with more potential customers. It's an easy way to give your business a boost!

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